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Finding a Listing Agent

Hiring a professional, well-qualified listing agent is the most important thing you can do when you sell your home or condo in Coronado, CA or greater San Diego.  Your realtor is going to be the one who does much of the negotiating for you, and who will be in your corner fighting to get the highest offers with the best possible terms from interested buyers. Selecting a listing agent with strong negotiating skills and knowledge of property values can add 5 to 10 percent to your house’s sales price.

12 Things to Consider when Choosing a Listing Agent to Sell Your Home or Condo

  1. How experienced is the agent? Let new agents learn the business on somebody else’s dime. Select a realtor who has at least 5 years experience selling homes or condos in your neighborhood.
  2. What company does the agent work for? Choosing a realtor who works with a strong, well-known brokerage provides a number of benefits. Good brokerages offer a slew of contacts including escrow and title experts, as well as inspectors, home warranty professionals, legal experts, and other useful contacts. In addition, brokerages provide numerous networking opportunities where your agent can pitch your property to other agents. Using a listing agent who works for a well-known company also adds prestige to your listing.
  3. Is the agent an area specialist? Hire a realtor that knows your area. Good agents voluntarily limit themselves geographically and by property type. They know that trying to be all things to all people invariably results in mediocre service. Even though real estate laws are the same throughout your state, different areas within the state generally have radically different market conditions, local zoning ordinances and building code restrictions. For example, if you are selling a home or condo in Coronado, CA, it is wise to select a Coronado realtor who is familiar with local real estate inventory, conditions, and zoning.
  4. Does the realtor have new media intelligence? Although older agents may have more experience, they may not be as well versed in using new media to find buyers. Find a listing agent who combines both experience and technological savvy to move their properties – you’ll thank yourself for it later, when it turns out the agent sold your home or condo because he or she found your buyer off of Trulia, Craigslist, or from their blog post. Keep in mind, in 2009, 80% of buyers started their home search on the Web.
  5. How will the realtor market your property? Good listing agents know that good marketing will help sell your home or condo faster, and for a better price. Your agent should hire a professional photographer to snap pictures of your home and post 8-12 pictures on the MLS. They will also give your home its own website, provide a virtual tour, send out e-flyers, and post home info on property search websites. In addition, agents should provide 4-color flyers, distribute direct mail to surrounding neighbors, out-of-area buyers / brokers, and hold open houses.
  6. How will your agent use networking to sell your home? This is a people business. Some homes sell because agents have contacted other agents. Will your agent set up a broker’s preview? Some firms, (such as Prudential) even allow listing agents to host an office meeting at your home, introducing it to all area agents at once. At the very least, your agent should offer to pitch the listing at an office meeting.
  7. How well does the agent communicate? Communication is key in sales. Your realtor should be able to communicate the best features of your home to buyers in a pinch.
  8. How often will the agent update you on your listing? Your realtor should provide you with reports on showings, buyer feedback, and marketing on a regular basis. There’s nothing more unsettling then selecting an agent to sell your home or condo, then getting no communication from your agent.
  9. Does the agent have good negotiating skills? You want an aggressive negotiator to sell your house, not somebody out to make a quick sale at your expense.
  10. How will the agent educate you about the market? Your realtor knows the selling process and should carefully explain each step so that you understand exactly what’s happening at all times. A good agent will enable you to make good decisions. They will  always explain what your options are so you can make sound choices regarding your best course of action.  Your agent should continually update you about the local market until your home sells, providing you with email feeds of competitive listings, trends, and recent sales.
  11. Does the agent have good contacts? Good realtors will advise you if they think you should add other experts (property inspectors, lawyers, and so on) to your team — experts don’t threaten a good agent.  Folks prefer doing business with people they know, respect and trust. You can make use of your agents working relationships with local lenders, property inspectors, lawyers, title officers, insurance agents, government officials and other real estate agents.
  12. Does the agent have time for you? Success is a double edged sword. A realtor who is working with several other sellers and buyers probably doesn’t have enough surplus time to serve you properly; occasional scheduling conflicts however, are unavoidable. If you often find your needs being neglected because your agent’s time is over committed, get a new agent.

Interested in Selling a Home in Coronado, CA or Greater San Diego?

Contact us for a free Comparative Market Analysis to learn more about your home’s current market value. Or, request a free seller consultation to learn more about the services we offer. We’re award-winning agents with Berkshire Hathaway HomeServices, and we want to earn your business and referrals. Learn more about our Coronado, San Diego real estate agents, Margaret La Grange and Christine Van Tuyl.