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Our Marketing Strategies

Thinking about selling a property in Coronado, CA or greater San Diego? We appreciate the opportunity to help you in this important event. As experienced, award-winning real estate agents with Berkshire Hathaway HomeServices, here are a few key things we will bring to the table.

  1. A custom marketing plan. In a competitive market where new home listings are added daily, your property needs to be seen in a variety of places to stand out. Our full-service marketing system embraces the latest in internet marketing with traditional tried-and-true approaches to bring you the best selling experience. The key is exposure–exposing your home to as many potential buyers as possible, generating as many offers as possible, ultimately bringing you the highest and best offer in the shortest amount of time.
  2. Powerful web exposure for selling your home. In 2009, 90% of buyers began their home search on the web. When you list with us, not only does your home get its own website, but we will position your listing on the critical home search web sites in our market, including Realtor.com, Trulia, Zillow, Latimes.com, Cyberhomes.com, SignonSanDiego.com, and more. Of course, your listing will also appear on Berkshire Hathaway HomeServices’s own powerful web sites. You’ll get exposure to Southern California buyers, where a multimillion-dollar promotion attracts high traffic to this site. PrudentialCal.com alone hosts over 15,000 visitors a day. Your property will also appear on all 4,000 web sites hosted by individual Berkshire Hathaway HomeServices and the Central Coast agents.
  3. A picture’s worth a thousand words. You’ve seen the pictures. Property listings with grainy photos of…a hallway. Off-kilter photos of…the driveway. We think this should be a crime—but the fact of the matter is, most real estate agents still take photos of their listings themselves. This is fine, if the listing agent happens to be a professional photographer. We’re not. We hire experienced photographers who use wide-angel lenses in optimal light conditions to capture your home at its most alluring. Consider that most people shuttle through your home photos on the web, and this makes the pictures even more important. After all, your home deserves the best. First impressions count!
  4. Take the stress out of selling. As your real estate agent, we will manage the entire sales process, from the initial listing, to negotiations, to the closing paperwork. When you sell your home or condo with us, you sit back and relax because you know that your transaction will be handled with ease and diligence.
  5. Reach out-of-area buyers. In a competitive market where new home listings are added daily, your property needs to be seen in a variety of places. Sometimes, the right buyer is just waiting—whether out of state, or even in another country.
  6. Powerful Networking. Not only will we preview your home to other local agents at a Broker’s Open and via association pitch sessions, but we can also host a Berkshire Hathaway HomeServices office meeting at your property. This ensures that as many local agents as possible will be knowledgeable and familiar with your property so they can show it to their buyers.
  7. Helpful Contacts. When you sell your home with us, you get a whole lot more than experienced real estate listing agents. You also gain critical access to our entire Berkshire Hathaway HomeServices team of title experts, escrow officers, legal advisors, seasoned inspectors and home warranty specialists.
  8. The Power of Berkshire Hathaway HomeServices. It’s true–Berkshire Hathaway HomeServices agents sell their listings for a higher sales price than all other real estate companies.
  9. Constant Communication. Everyone has heard a common home-selling dilemma—a listing agent who didn’t communicate.  When you list with us, you get complete weekly reports, updating you on home showings, feedback from prospective buyers, how many hits your home’s website has gotten, how many open house attendees your home has had, agent feedback, and how and when your home has been advertised.
  10. Electronic forms. Will you be out of the area or out of the country for any part of your home sale? Not to worry. We’re armed with DocuSign which enables you to sign off on all seller documentation without ever taking out a pen or printing one single sheet of paper.

Thank you for considering us to sell your home. Contact us for our complete marketing strategy. Or, request a free seller consultation to learn more about the services we offer. We’re award-winning agents with Berkshire Hathaway HomeServices, and we want to earn your business and referrals.